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	<title>M E T E R I N D U S T R I E S  -  N E W S</title>
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	<description>N E W S</description>
	<pubDate>Thu, 19 Apr 2012 21:50:41 +0000</pubDate>
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		<title>ONE MILLION DOWN, MILLIONS MORE TO GO. Sobieski Vodka Becomes The Fastest Vodka Brand to Reach Million Case Milestone.</title>
		<link>http://meterindustries.com/news/?p=703</link>
		<comments>http://meterindustries.com/news/?p=703#comments</comments>
		<pubDate>Tue, 17 Apr 2012 04:00:42 +0000</pubDate>
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		<description><![CDATA[By Francine Cohen
A million. It&#8217;s a powerful and impactful number. A number you utter and it stands for something real. Something impressive. Something worth striving for. One million; it’s a round figure against which all else is measured and everyone else is judged.
In 2009, in this magazine, Chester Brandes, the President and CEO of Sobieski [...]]]></description>
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		<title>For the furniture and design obsessed.</title>
		<link>http://meterindustries.com/news/?p=711</link>
		<comments>http://meterindustries.com/news/?p=711#comments</comments>
		<pubDate>Tue, 10 Apr 2012 04:00:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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We wanted to share our new campaign breaking in this months Elle Decor for Dering Hall (www.deringhall.com), a new online marketplace for great design. If you love design, you&#8217;ll love this site which features some wonderful interior designers, architects and artisans showcasing their high-end home furnishings and accessories. The campaign features some unique items that [...]]]></description>
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		<title>&#8216;We&#8217;re thrilled to have helped Sobieski Vodka shatter the 1mm case record with our &#8216;Truth in Vodka&#8217; campaign,&#8217; says  founder/creative director Marty Weiss of Meter Industries. See this great article just published in Wines &amp; Spirits Daily about Sobieski and our client Chester Brandes.</title>
		<link>http://meterindustries.com/news/?p=697</link>
		<comments>http://meterindustries.com/news/?p=697#comments</comments>
		<pubDate>Thu, 23 Feb 2012 04:00:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[The Sobieski Vodka Story

Sobieski Vodka has become one of the fastest growing vodka brands in the U.S. in just a short time. After entering the market in January 2007, Sobieski hit the one million case mark during fiscal 2011, which Imperial Brands ceo Chester Brandes told WSD was their goal from the beginning. Its success [...]]]></description>
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		<title>Sauce Restaurant opens on the Lower East Side.</title>
		<link>http://meterindustries.com/news/?p=694</link>
		<comments>http://meterindustries.com/news/?p=694#comments</comments>
		<pubDate>Tue, 24 Jan 2012 04:00:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[
We’re excited to share our branding and graphic identity for one of the Lower East Sides hottest new restaurants. ‘Sauce’ is Chef Frank Prisinzano’s 4th restaurant joining Frank, Lil Frankies and Supper. And following in the footsteps of Franks other restaurants, Sauce is warm, authentic, with an almost undersigned design esthetic. The food is minimalist [...]]]></description>
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		<title>Sobieski Vodka Reaches One Million Case Milestone Faster Than Any Other Vodka Brand</title>
		<link>http://meterindustries.com/news/?p=661</link>
		<comments>http://meterindustries.com/news/?p=661#comments</comments>
		<pubDate>Thu, 05 Jan 2012 00:07:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[PALM BEACH GARDENS, Fla., Jan 04, 2012 (BUSINESS WIRE) &#8212; Imperial Brands, Inc. announced today that it sold more than one million cases of Sobieski Vodka in the United States during the 2011 fiscal year. Sobieski Vodka, one of the fastest growing vodka brands in the United States and globally, reached the million case milestone [...]]]></description>
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		<title>Lindsay Lohan Playboy: Hugh Hefner Says Issue Is &#8216;Breaking Sales&#8217;</title>
		<link>http://meterindustries.com/news/?p=646</link>
		<comments>http://meterindustries.com/news/?p=646#comments</comments>
		<pubDate>Wed, 21 Dec 2011 23:18:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[
Hugh Hefner is tweeting that the much-discussed Lindsay Lohan Playboy issue is breaking sales.
&#8220;The Lindsay Lohan January-February Double Issue is breaking sales records,&#8221; Hef wrote on his Twitter page on Sunday, though what this means in terms of numbers or in sales exactly is unclear. In a bout of fact-checking, CNN reports that it made [...]]]></description>
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		<title>TruthInVodka.com is Communication Arts Webpick of the week.</title>
		<link>http://meterindustries.com/news/?p=602</link>
		<comments>http://meterindustries.com/news/?p=602#comments</comments>
		<pubDate>Fri, 11 Mar 2011 04:00:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[Since 2003, more than 300 vodkas have been introduced into a market already saturated with strong, well-established brands. So, while people clearly didn&#8217;t need another vodka, there was an opportunity to break through the clutter by taking a stand against the gimmickry and lack of substance so pervasive among the competition. This site reinforces Sobieski’s [...]]]></description>
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		<item>
		<title>Bowlmor Lanes in Former Newsroom</title>
		<link>http://meterindustries.com/news/?p=554</link>
		<comments>http://meterindustries.com/news/?p=554#comments</comments>
		<pubDate>Thu, 18 Nov 2010 04:00:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[By Dan Barry

IN the dozen years I spent working in the newsroom of the historic New York Times building, just off Times Square, I must have contemplated my future a hundred times, a thousand times. Would I become a national correspondent? A foreign correspondent? An editor? Should I chuck journalism and embark instead on a [...]]]></description>
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		<title>News From the Advertising Industry</title>
		<link>http://meterindustries.com/news/?p=550</link>
		<comments>http://meterindustries.com/news/?p=550#comments</comments>
		<pubDate>Sun, 10 Oct 2010 04:00:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[By Stuart Elliott

Imperial Brands, Palm Beach Gardens, Fla., expanded its relationship with Meter Industries, New York, by naming Meter as agency of record for the introduction of 4 Orange Premium vodka. Billings were not disclosed. Meter created a campaign to introduce another vodka for Imperial, Sobieski.
]]></description>
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		<item>
		<title>Vodka has Bruce Willis speaking the truth</title>
		<link>http://meterindustries.com/news/?p=539</link>
		<comments>http://meterindustries.com/news/?p=539#comments</comments>
		<pubDate>Wed, 09 Jun 2010 04:00:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[
No, international actor Bruce Willis has not recently been caught at 3am on a DUI, he has just become a (not-so-silent) partner in Sobieski, &#8220;#1 premium vodka in Poland&#8221; operated by France&#8217;s Belvédère S.A.
On June 3, Willis and the CEO of Sobieski Krzysztof Trylinski made an online clip confirming that Willis knows nothing about vodka [...]]]></description>
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