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	<title>M E T E R I N D U S T R I E S  -  N E W S</title>
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	<description>N E W S</description>
	<pubDate>Wed, 09 Jun 2010 19:06:32 +0000</pubDate>
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		<title>Vodka has Bruce Willis speaking the truth</title>
		<link>http://meterindustries.com/news/?p=539</link>
		<comments>http://meterindustries.com/news/?p=539#comments</comments>
		<pubDate>Wed, 09 Jun 2010 04:00:59 +0000</pubDate>
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		<description><![CDATA[
No, international actor Bruce Willis has not recently been caught at 3am on a DUI, he has just become a (not-so-silent) partner in Sobieski, &#8220;#1 premium vodka in Poland&#8221; operated by France&#8217;s Belvédère S.A.
On June 3, Willis and the CEO of Sobieski Krzysztof Trylinski made an online clip confirming that Willis knows nothing about vodka [...]]]></description>
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		<title>I’ll Have a Vodka, With a Splash of Celebrity</title>
		<link>http://meterindustries.com/news/?p=495</link>
		<comments>http://meterindustries.com/news/?p=495#comments</comments>
		<pubDate>Thu, 03 Jun 2010 04:00:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[By Elizabeth Olson

There are certain Bruce Willis signatures — the bald head, the self-deprecating humor and the cockiness — and he brings them all to a new campaign for Sobieski vodka. Mr. Willis serves as the brand’s celebrity spokesman, and he owns a small percentage of the Polish vodka maker’s parent company.
In a series of “Bruce [...]]]></description>
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		<title>Award-winning Sobieski vodka shatters sales records</title>
		<link>http://meterindustries.com/news/?p=456</link>
		<comments>http://meterindustries.com/news/?p=456#comments</comments>
		<pubDate>Sun, 04 Apr 2010 04:00:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[By Mary Jane Pittila, Brands Editor
Imperial Brands Inc, the wholly owned subsidiary of Belvédère S.A., has revealed that Sobieski,Poland’s number one premium vodka, broke a sales record by reaching 580,000 cases sold in 2009. After launching just over two years ago, Sobieski is on pace to sell 1 million cases faster than any other new vodka brand [...]]]></description>
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		<title>Rose Tarlow website launches</title>
		<link>http://meterindustries.com/news/?p=432</link>
		<comments>http://meterindustries.com/news/?p=432#comments</comments>
		<pubDate>Sun, 18 Oct 2009 04:00:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[
The new Rose Tarlow website is designed to be a great tool and resource for designers and architects looking for products or specific product information, or merely inspiration. The home page shows a detail of one of Rose Tarlow’s unique chinoiserie finishes, with one of the many quotes sprinkled throughout the website from Rose herself, about her views on the world of interiors and beauty.
]]></description>
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		<title>City and Country School unveils new identity</title>
		<link>http://meterindustries.com/news/?p=403</link>
		<comments>http://meterindustries.com/news/?p=403#comments</comments>
		<pubDate>Sat, 10 Oct 2009 04:00:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[
City and Country School has been at the forefront of progressive education since itopened its doors almost 100 years ago. Which is why educators from around the world come to C&#38;C to study their philosophy and teaching methods.
Our task was to give the school a clear and distinctive new identity that captures C&#38;C&#8217;s character and uniqueness. [...]]]></description>
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		<title>Rose Tarlow Melrose House New Identity</title>
		<link>http://meterindustries.com/news/?p=322</link>
		<comments>http://meterindustries.com/news/?p=322#comments</comments>
		<pubDate>Sun, 02 Aug 2009 21:24:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[
Rose Tarlow Antiques opened on a secluded Los Angeles street called Melrose Place in the late 1970s. For those lucky enough to find it, the store was an otherworldly place where all around were not just impeccable antiques, but eclectically chosen pieces that worked together in perfect harmony. Each had a character, personality and wit that seemed to flow from [...]]]></description>
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		<title>Sobieski Expands &#8216;Truth In Vodka&#8217; Campaign</title>
		<link>http://meterindustries.com/news/?p=285</link>
		<comments>http://meterindustries.com/news/?p=285#comments</comments>
		<pubDate>Thu, 21 May 2009 10:47:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[Sobieski Vodka is investing $5 million on a new round of creative and expanded consumer media exposure for its successful &#8220;Truth in Vodka&#8221; campaign, according to Chester Brandes, president/CEO of Imperial Brands, Inc., exclusive importer of the brand.
The top premium vodka in Poland, its country of origin, and the #7 premium brand in the world, Sobieski [...]]]></description>
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		<title>City &amp; Country School New Logo</title>
		<link>http://meterindustries.com/news/?p=9</link>
		<comments>http://meterindustries.com/news/?p=9#comments</comments>
		<pubDate>Mon, 20 Apr 2009 13:05:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[This article was written for the City &#38; Country School newspaper &#8216;Paper Plane&#8217; by Anna, a 14 year City &#38; County School student.
Several changes have been happening in our school. A lot of construction has been going on, and next year there will be a new building, but those aren’t the only thing going on. Our School will [...]]]></description>
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		<title>Company News: Sobieski Vodka, Poland’s #1 Premium Vodka, Topples All Prior Records for a New Spirit to Achieve the 255,000-Case Sales Milestone</title>
		<link>http://meterindustries.com/news/?p=22</link>
		<comments>http://meterindustries.com/news/?p=22#comments</comments>
		<pubDate>Mon, 16 Mar 2009 13:45:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

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		<description><![CDATA[Consumers Embrace the “Truth”: Sobieski Vodka, Poland’s #1 Premium Vodka, Topples All Prior Records for a New Spirit to Achieve the 255,000-Case Sales Milestone, Continuing to Prove the Quality is in the Bottle, Not in the Price
Dramatic Sales Growth Earns “Hot Brand” Award of the Year

PALM BEACH GARDENS, Fla. (FoodBizDaily) Sobieski Vodka, Poland’s #1 premium [...]]]></description>
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		<title>Sobieski Vodka: The Truth is Out There!</title>
		<link>http://meterindustries.com/news/?p=312</link>
		<comments>http://meterindustries.com/news/?p=312#comments</comments>
		<pubDate>Sun, 01 Mar 2009 17:06:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Testing]]></category>

		<guid isPermaLink="false">http://meterindustries.com/news/?p=312</guid>
		<description><![CDATA[
Last year, Sobieski’s “less is more” positioning approach turned heads and won fans. This year, the winning tactic gives it stronger footing in an ever-changing market.
By Elyse Glickman

It’s hard to believe that at this time last year, the Vodka category was booming. From 2002-2008, there was an unprecedented number of new vodka launches that underscored [...]]]></description>
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