Sobieski Vodka is investing $5 million on a new round of creative and expanded consumer media exposure for its successful “Truth in Vodka” campaign, according to Chester Brandes, president/CEO of Imperial Brands, Inc., exclusive importer of the brand.

The top premium vodka in Poland, its country of origin, and the #7 premium brand in the world, Sobieski was launched in the U.S. in August 2007 and sold 255,000 cases in 2008, making it one of the hottest liquor introductions in years. The brand is 52% ahead of its projected sales for 2009 and on track to be the fastest vodka brand to reach 1 million cases in the U.S., reports Brandes.

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