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We were hired by Waterworks to take a look at how they were presenting themselves to the world. We felt that it was important to shift from a focus on individual products, to the experience. A Waterworks bathroom is not just a bathroom. It’s a refuge. An escape. A place to be inspired. We started by creating a brand vision piece that became an architectural blueprint for the brand. We also created a brand line that we felt summed up the passion and inspiration of the company itself – ‘Water is our muse.’
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