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N A T I O N A L   G E O G R A P H I C  • Branding campaign

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    Television
 
In the same spirit that has made National Geographic Magazine synonymous with exploration, adventure and discovery, the new National Geographic Channel enables more people to experience the spectacular imagery, passionate storytelling and expert eye-witness accounts 24 hours a day, 7 days a week. Our challenge was to create awareness and buy-in among cable station owners as well as inform consumers about a new home to experience ‘the wonder of it all’.