| N Y N E X Y E L L O W P A G E S • Human Cartoons | |
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| The strategy behind this campaign was one of an ‘overheard message.’ Because the Yellow Pages are free to consumers, the revenue is derived entirely from the advertisers. By demonstrating to the advertisers that we were actually driving consumers to the NYNEX book because of its deeper listings, we were able to knock the competitive book from Southwestern Bell out of town. | |||
