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City and Country School, nestled in a cluster of brownstones in NYC’s West Village, has been at the forefront of progressive education since it opened its doors almost 100 years ago. Caroline Pratt, C&C’s visionary founder, came to realize early on that the more children actively participate in their own education, the more they get out of it. Which is why educators from around the world come to C&C to study their philosophy and teaching methods. Our task was to take this very special place and give it a clear, distinctive and fresh new identity that captures C&C’s character and uniqueness. We started with articulating a brand positioning. We then photographed all that is C&C, from the open-ended materials, to the children, to their output. From there we created a new logo, brand identity, brand toolbox, viewbook, website, stationery system, as well as numerous other materials.
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