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Rose Tarlow Antiques opened on a secluded Los Angeles street called Melrose Place in the late 1970s. For those lucky enough to find it, the store was an otherworldly place where all around were eclectically chosen pieces that had a character, personality and wit that seemed to flow from the proprietor herself. This was a place people still talk about 40 years later, where you could be served a formal tea in what seemed like an enchanted garden behind the store while talking to Rose or Bill Blass or Michael Taylor or whoever else had stopped by that day.
As there were numerous changes taking place at Rose Tarlow, it was time to also look at the brand positioning, the logo and identity, as well as all of the materials they used to communicate with their partners. The timing of the launch of our rebranding effort was also critical, as Rose Tarlow was about to move from their storied boutique to a new flagship store. The new logo icon is based on the original boutique on Melrose Place. Our work also included new photography of the furniture and textile lines, as well as the redesign of rosetarlow.com.
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