| C L I N I Q U E • Branding Project |
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| This branding project for Clinique, centered around reinvigorating the hugely successful Clinique brand. When Clinique first appeared 25 years ago, it was a revolutionary brand. But had not changed dramatically since that time. So how do you take the attributes that made the brand great in the first place, and use them to re-energize the brand? One way to do this was for Clinique to take ownership of the world of skin. Not just as a skin authority but as a skin advocate. | |||
