| G U I N N E S S • The Nature of Guinness |
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| When Guinness first arrived in North America, it was primarily found in what was called the ‘Irish ghetto’ -- Irish pubs in Irish Neighborhoods. We needed to to expand our presence beyond Irish pubs and to overcome a number of misperceptions about the beer itself. Much of our early work centered around educating people about the wonders of Guinness and the unique ritual that surrounds it. | |||
